UTSA Athletics Marketing
UTSA Athletics Marketing’s primary goal is to promote and increase support for all UTSA athletics programs and our student-athletes. The marketing focal point is on the development of sponsorships, programming and advertising opportunities that engage our teams, university and community; to promote the Roadrunners brand on campus; create a home-field advantage with an exciting yet respectful game day atmosphere; strive to maintain a positive public image and continue our work as the external affairs department to reach out to San Antonio as a whole and develop Roadrunners fans throughout the city and South Texas.
Corporate, Community Relations, Marketing, Promotions & Ticketing Staff
Internship & volunteer opportunities
Roadrunners Sports Network
RSN, in conjunction with Lone Star Productions, produced “UTSA Football, The Birth of a Program," a six-part episodic show that ran on FOX Sports (FS) Southwest. That collaboration is continuing with “UTSA Football Insider,” which airs on FS Southwest and Comcast Sports Net Houston during the regular season. For sponsorship opportunities for “UTSA Football Insider,” contact RSN Executive Director Jim Goodman at firstname.lastname@example.org or (210) 458-5026.
When you join the Roadrunners team as a corporate sponsor, you become affiliated with a university as solid in its athletics as in its academics. Tabbed as “the rising star of Texas,” UTSA is en route to becoming the nation’s next Tier One University. As an athletics sponsor, you have the ability to target specific groups and demographics, including a population of nearly 30,000 students and more than 3,500 faculty and staff members, as well as plenty of loyal fans throughout the San Antonio area and the Lone Star State.
By partnering with an athletics department committed to excellence, you can be assured that your sponsorship will effectively endorse, advertise and market your company not only locally, but also regionally and nationally. Known for its involvement in hosting NCAA Championship events, UTSA, along with San Antonio, has hosted three Men’s Final Fours, two Women’s Final Fours, a pair of Women's Volleyball Championships and a total of 14 NCAA Championship events since 1997.
If you are interested in becoming a sponsor for UTSA Athletics, contact Eric Williamson at email@example.com or (210) 458-6243.
About Learfield Sports
How to become a UTSA Athletics corporate partner
IMG Learfield Ticket Solutions
UTSA toppled South Florida’s start-up program inaugural game attendance record with 56,743 fans at the Alamodome on Sept. 3, 2011, and it was a larger crowd than several programs from Bowl Championship Series conferences. In fact, it ranked 23rd among all NCAA Division I schools on the opening weekend of play.
The Roadrunners drew a total of 213,126 fans in their six home games for an average of 35,521 and that broke the previous NCAA start-up program record of 33,038 set by South Florida in 1997.
IMG Learfield sold more than 10,000 group tickets for the inaugural 2011 season, which translated to more than $150,000 in revenue, and it has added more than 2,000 new season ticket holders the past two years on top of the 12,000 from UTSA's first campaign. To date, IMG Learfield has generated nearly $3 million in ticket sales to go along with more than $2 million in donations to the Roadrunner Athletic Fund.