UTSA Athletics Marketing

UTSA Athletics Marketing’s primary goal is to promote and increase support for all UTSA athletics programs and our student-athletes. The marketing focal point is on the development of sponsorships, programming and advertising opportunities that engage our teams, university and community; to promote the Roadrunners brand on campus; create a home-field advantage with an exciting yet respectful game day atmosphere; strive to maintain a positive public image and continue our work as the external affairs department to reach out to San Antonio as a whole and develop Roadrunners fans throughout the city and South Texas.

Corporate, Community Relations, Marketing, Promotions & Ticketing Staff

Internship & volunteer opportunities
UTSA offers a unique opportunity for interested, motivated people to work within its athletics department. Our Roadrunners Internship and Volunteer Program provides professionals and students with valuable experience that will benefit their pursuit of a career in almost any field. Our internship and volunteer opportunities are awarded to people with initiative, dedication, a strong work ethic and a sincere interest in UTSA Athletics. For available positions, contact Associate AD/Marketing Jim Goodman at jim.goodman@utsa.edu or (210) 458-5026.

Roadrunners Sports Network
The Roadrunners Sports Network (RSN) works with Nelligan Sports Marketing, Inc., the marketing and multimedia rights holder for UTSA Athletics, to ensure our sponsors and our fans are provided with a quality broadcast and fan experience with our various media platforms. 

RSN, in conjunction with Lone Star Productions, produced “UTSA Football, The Birth of a Program," a six-part episodic show that ran on FOX Sports (FS) Southwest. That collaboration is continuing with “UTSA Football Insider,” which aired on FS Southwest this past fall, along with other media outlets. For sponsorship opportunities for “UTSA Football Insider,” contact RSN Executive Director Jim Goodman at jim.goodman@utsa.edu or (210) 458-5026.

Nelligan Sports Marketing, Inc.
Interested in becoming a sponsor of UTSA Athletics?

When you join the Roadrunners team as a corporate sponsor, you become affiliated with a university as solid in its athletics as in its academics. Tabbed as “the rising star of Texas,” UTSA is en route to becoming the nation’s next Tier One University. As an athletics sponsor, you have the ability to target specific groups and demographics, including a population of more than 30,000 students and 3,500 faculty and staff members, as well as plenty of loyal fans throughout the San Antonio area and the Lone Star State.

By partnering with an athletics department committed to excellence, you can be assured that your sponsorship will effectively endorse, advertise and market your company not only locally, but also regionally and nationally. Known for its involvement in hosting NCAA Championship events, UTSA, along with San Antonio, has hosted three Men’s Final Fours, two Women’s Final Fours, a pair of Women's Volleyball Championships and a total of 14 NCAA Championship events since 1997.

If you are interested in becoming a sponsor for UTSA Athletics, contact Sara Wright at swright@nelligansports.com or (210) 458-6243.

About Nelligan Sports Marketing, Inc.
UTSA has partnered with Nelligan Sports Marketing, Inc. (NSM) to manage its exclusive athletics marketing rights. NSM provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing growth through their corporate relationships. NSM’s high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented.

How to become a UTSA Athletics corporate partner
If you are interested in being a partner of UTSA Athletics and reaching the college sports demographic, please contact Sara Wright at swright@nelligansports.com or (210) 458-6243 to discuss the current opportunities available and a potential corporate sponsorship program. We customize every sponsorship to maximize your organization’s goals and objectives. UTSA Athletics offers a wide range of options to reach your market, including radio, signage, print, Internet and promotions.

IMG Learfield Ticket Solutions
IMG College and Learfield Sports have formed a joint venture providing colleges and universities nationwide an outsourced ticket sales solution designed to increase attendance and revenues generated from athletics events, as well as choice and convenience when fans purchase tickets.

UTSA toppled South Florida’s start-up program inaugural game attendance record with 56,743 fans at the Alamodome on Sept. 3, 2011, and it was a larger crowd than several programs from Bowl Championship Series conferences. In fact, it ranked 23rd among all NCAA Division I schools on the opening weekend of play.

The Roadrunners drew a total of 213,126 fans in their six home games for an average of 35,521 and that broke the previous NCAA start-up program record of 33,038 set by South Florida in 1997.

IMG Learfield sold more than 10,000 group tickets for the 2011 season, which translated to more than $150,000 in revenue. UTSA has added more than 1,500 new season ticket holders for the 2012 season in addition to the 12,000 from its inaugural campaign. To date, IMG Learfield has generated more than $2.7 million in ticket sales to go along with $1.7 million in donations.